Amidst rapid industrial change furniture overall, Rattan Hall reaffirming the philosophy that is at the heart of their journey: RegenerationFor Balagi, regeneration is not just about changing generations, but also about the continuity between heritage, innovation, and the sustainability of the people who care for Indonesian rattan.
This brand is present as one of the representatives of the category furniture di Indonesia Pavilion, FIND – Design Fair Asia 2025 (11–13 September 2025, Marina Bay Sands, Singapore). Curated by ICAD (Indonesian Contemporary Art & Design) This places Balagi on par with other Indonesian brands in the craft, material, construction, culinary, and other categories. home decor.
A Legacy That Lives On
Since its inception, Balagi has been known not only for the quality of its furniture designs, but also for its attention to the people behind the work. Its philosophy of regeneration, born from the belief that without craftsmen, designers, and the next generation, craft will only cease to be a relic of the past.
"Rattan is just a medium. What makes it valuable are the human hands that weave the stories behind it," he said. Stefi Setiawan, Marketing & Sales Director Balagi. For them, rattan is a language, and humans are its authors. Every knot and pattern is a reflection of continuity between past and future.
Regeneration Process from Within
Regeneration at Balagi is natural and layered. Young designers are given space to express fresh ideas and collaborate with experienced craftspeople. Conversely, the young craftspeople learn directly in a real-world workspace, not only theory but also the practice of patience, philosophy, and discipline.
On the other hand, Balagi's business systems are also geared towards adapting to digitalization and modern efficiency. The goal is clear: maintaining tradition and staying relevant in the global marketplace without losing the human touch.
Young People as Successors
Balagi believes that tradition can only survive if the younger generation sees it as useful and a source of pride. Therefore, they have launched various initiatives, from design collaborations and training programs to creative spaces that position rattan as a modern profession. Young people are not only encouraged to work, but also to feel proud to be part of this long journey. craft Indonesia.
Collection as a Symbol of Regeneration
Balagi's philosophy of regeneration is reflected in their collections.
Outdoor collection Balagi, which combines aluminum and synthetic materials, still maintains the essence of hand-woven craftsmanship—proof that tradition and innovation can go hand in hand.
Ronin Lounge Chair born from the hands of young craftsmen, carrying the meaning of a mother's embrace, as a symbol of warm and protective regeneration.
Bunny Chair comes from the personal idea of young designer Balagi, proving that the best designs are born from human experience which is then translated into a new form.
Vision for the Future
With regeneration as a breath of fresh air, Balagi aims to build a business ecosystem that not only produces beautiful furniture but also preserves the lives behind it. Every chair, every knot of rattan, is a sign that the people cared for today will always have a future.
The presence of Balagi in Indonesia Pavilion, FIND 2025 shows how the philosophy of regeneration can be relevant on the global stage. It is not just about business strategy, but a promise to ensure craft and Indonesian design continues to thrive, is sustainable, and is recognized across generations.
