In the world of publishing and advertising, the role of a graphic designer is often overlooked. In fact, graphic design holds a crucial role in creating visual identity that consumers will remember.
Well, if you aspire to be a quality graphic designer, or just want to update your knowledge, Written has 6 graphic design books that can be a guide in creating more meaningful design work and memorable.
Thoughts on Design
One of the leading authors of classic books on graphic design is Paul Rand. Of the dozens of books that he has published, one of the most must-read books is Thoughts on Design. This book feels more personal because it tells about his experience as a designer and the design philosophy he applies. Especially about the crossover and integration of form and function of each design. The storytelling style and choice of diction are quite easy to digest, so it is suitable for beginner designers. A little trivia, Steve Jobs once said that Paul Rand was the designer he most idolized You know.
The Art of Looking Sideways
The creative process of selecting ideas can sometimes seem ambiguous. It can come after careful thought, or it can come on its own, commonly referred to as the the light bulb moment. Books The Art of Looking Sideways by Alan Fletcher discusses the unique processes of idea generation, which are usually a combination of verbal and visual elements. Fletcher says the human mind is a jumble of facts, images, memories, knowledge, anecdotes and, more often than not, the useless stuff we absorb from everyday life.
Interaction of Color
A design classic about color guides and their interactions. This book, published in 1963, is clearly very colorful-In fact, the eye-catching colors on each page are enough reason to collect it. Interactions of Color. Josef Albers, an artist nicknamed master colorist, describes each composition and color combination that, when properly combined, can convey a variety of meanings and "personalities".
Shigeo Fukuda Masterworks
If you're looking for a book on graphic design that has more images and illustrations, then one of the best choices is Masterworks from Shigeo Fukuda. This veteran Japanese designer offers a variety of introspections on his graphic design works, which are characterized by a mix of representative styles (or straightforward) and abstract.
Work for Money, Design for Love
A job as a graphic designer doesn't satisfy your creative soul? Sometimes we need to compromise and not be grandiose because at the end of the day we need money to live. That's the theme of David Airey's book, Work for Money, Design for Love. The book's theme is a combination of graphic design and self-help book is a guide for budding graphic designers. Much of the content was inspired by the hundreds of thousands of questions that young graphic designers have asked Airey through his three blog sites, Logo Design Love, Identity Designed, and DavidAirey.com. If you have any questions about your career choice as a graphic designer (about finding clients? How much is fee which is normal? How to resist request magical client?), the answer is in this book.
Two-Dimensional Man
Another book on graphic design that is more memoir about the author. Paul Sahre is one of the most respected graphic designers in his industry. In the book Two-Dimensional Man, he told us about his childhood, which he called "suburban Addams Family'". And how the death of her brother, who worked as an elephant trainer, affected her life. Beyond all the anecdotes and ups and downs of his life, Sahre still talks about the works he created-and the various design failures he experienced. If you're curious about what goes on in the head of a seasoned graphic design artist like Paul Sahre, then this book is for you. Two-Dimensional Man worth collecting.
