That afternoon, on October 22, 2025, heavy rain poured over Central Jakarta. Yet inside Cikini82, the atmosphere was warm and alive. Hundreds of invited guests, design enthusiasts, colleagues, and creative professionals braved the storm for one reason — to celebrate “Purana 16 Years: A Tapestry of Nature & Culture".
The scene was more than just a celebration — it was a validation.
For Nonita Respati, Founder and Creative Director of Purana, the event was a statement of vision. Held in the historic CikiniXNUMX house, Purana didn’t merely present a retrospective of its XNUMX-year journey in Indonesian textile artistry — it unveiled an evolution.
At this moment — neither too young nor fully seasoned — Purana formally transformed from a fashion house into a “lifestyle movement.” This milestone also marked the debut of two new lines: Purana Home & Living and Puragraph.
For its audience, the exhibition was a masterclass in brand evolution. Purana invited visitors to walk through three philosophical chapters that defined its creative journey.
Act I: Pusaka (2009-2021) – Roots and The Scent of Tradition
The journey began with “Pusaka” (heritage) — a space that immediately drew visitors into the past. The room glowed with warm dim light; soft music played faintly in the background; and the air was filled with the rich, herbal aroma of tradition.
Here, Purana showcased its roots. Rolls of iconic patterned textiles — the result of collaborations with communities and institutions such as Bakti Budaya Djarum Foundation — were displayed throughout the space. Visitors were not merely observers but participants, invited to try printing batik stamps from Purana’s own archives.
The warmth of tradition deepened through the “Art of Jamu” bar by Deltomed, serving unique herbal-based drinks that blended modern flavors with Indonesia’s ancestral remedies. The Pusaka chapter reaffirmed Purana’s foundation: craftsmanship, community, and cultural preservation.
Act II: Titian (2022-2025) – The Metamorphosis of a Rainforest
Stepping into “Titian” (the bridge), the mood shifted entirely. This chapter represented Purana’s metamorphosis — where tradition met exploration, art, and nature.
Visitors entered what felt like a lush Indonesian rainforest, complete with the scent of earth and flowers. Uniquely, this “forest” was constructed entirely from recycled cardboard, a collaborative installation with Dus Duk Duk, symbolizing Purana’s ongoing commitment to circular economy principles.
At its center stood a modern shadow puppet theatre installation inspired by flora and fauna, created by artist Hanafi Kurniawan Sidhartha (HKSIDH/Rembol). Nearby, the “Elixir” bar by Herbana offered refreshing herbal mocktails. Together, they encapsulated Purana’s maturity — a creative brand fluent in interdisciplinary exploration.
Act III: Langgeng (2025 & Beyond) – A Vision Realized
The final chapter — “Langgeng” (everlasting) — marked the climax of Purana’s 16-year journey. It was here that the brand’s future vision took physical form, unveiling its most anticipated launches.
The Latest Collection: “Cerita Rakyat Indonesia”
The heart of Purana’s fashion identity shone brightest on opening night. Models took the stage in Nonita Respati’s latest collection, a celebration of harmony between Indonesian folklore and untamed nature.
The collection presented a refined evolution in silhouette: formal blazers, batik skirts, tailored midi dresses, and elegant asymmetrical beskap jackets — all crafted from sustainable bemberg, a fabric with a silk-like texture.
Purana Home & Living
The launch of Purana Home & Living was the evening’s highlight — a tangible realization of Nonita Respati’s vision to “turn homes into cultural canvases.”
For interior design professionals, this debut affirmed Purana’s seriousness in entering the lifestyle realm. Its first collection — comprising tablecloths, runners, and bed linens — was presented in collaboration with Erika Amalia, a creative visionary with XNUMX years of interior design experience, ensuring global relevance and contemporary appeal.
The unveiling of Purana’s dining line, created in collaboration with Sango Ceramics, drew resounding praise from the audience. According to Nonita, the response was overwhelmingly positive — with serious inquiries even coming from a hotel on opening night.
The debut collection celebrated Indonesia’s endemic flora and fauna, rendered in timeless shades of white and deep blue, embodying Purana’s unwavering consistency in weaving cultural identity into every creation.
Puragraph – Architecture Worn on the Body
If Purana Home brings textiles into the home, Puragraph carries the spirit of architecture onto the human form. This new fashion line is inspired by Indonesian vernacular architecture.
Its first collection translates the structure of the Joglo house into modern shirts and outerwear. This clever concept demonstrates Purana’s depth of research and affirms its appeal among design-conscious audiences who value structural sophistication.
More Than an Exhibition: A Community Movement
Throughout its four-day run, CikiniXNUMX was far from a static showcase. Purana infused life into the space with a range of community workshops — including jamu and herbal drink sessions hosted by Deltomed and Herbana — fostering genuine engagement with visitors.
The exhibition stood as a testament to Purana’s natural evolution. From Pusaka (craftsmanship) to Titian (artistic collaboration) to Langgeng (lifestyle vision), Purana demonstrated its readiness to inhabit not just wardrobes — but the living spaces and daily lives of its audience.
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