Amidst increasingly fast-paced design trends, Inchi Living presents a different spirit. Rather than following instant styles, this brand chooses to take a slow pace, prioritizing taste, texture, and intimacy. Founded by Rosita Vidiastria in 2018, the name Inchi derived from the word "inch," a small unit of distance that symbolizes that meaningful change can begin with the simplest steps. This principle is the foundation of all his work.
Inspired by Nature and Vintage Feel
From the beginning, Inchi Living has been inspired by the colors of nature and the timeless aesthetic of vintage knitwear. Collections like Twilight and After Rain capturing everyday moments that are often overlooked: the warmth of a sunset, or the calm after the rain stops. Not just decoration, each piece is designed to make the space feel more alive and welcoming.
Personalization as Identity
One of Inchi's strengths is its flexibility in personalization. Customers can order custom pieces to suit their individual style and space needs. From thread color to knitting pattern, everything can be customized. For Inchi, small details like these create an emotional connection between an object and its owner.
Present at FIND Design Fair Asia 2025
2025 marks a new chapter for Inchi Living. The brand was selected to appear in FIND Design Fair Asia at Marina Bay Sands, Singapore on 11–13 September 2025, as part of MSMEs fostered by DPPKUKM who occupies Indonesia Pavilion—a collaborative initiative between ICAD and Written.id.
For Inchi, this participation isn't just a step toward expansion. It's an opportunity to bring the warmth—always present in Indonesia's domestic spaces—to the international stage. Not with fanfare, but through a soft, yet memorable, knitwear.
Moving forward, Inchi Living aims to remain a relevant home decor brand without losing its identity: inspired by nature, rooted in tradition, and crafted with love. "We believe beauty can be found in the simple things. That's where a space truly comes alive," said Rosita.
