The Covid-19 pandemic has indeed brought many limitations. Mobility has ground to a halt, many businesses have been forced to close, and daily life has been completely transformed. However, amidst these difficulties, new opportunities have also emerged. Many home businesses have emerged from the forced adaptation, and some have even grown into stronger businesses. One fascinating story worth noting is the journey of Keboen Keyang.
Born from a simple activity at home, Keboen Keyang's journey began when a family made decorative plant pots to accompany their grandfather's days during isolation. Keboen Keyang itself is taken from the term for grandfather and grandparent, a form of respect that later became the brand's identity. Without much business planning, their ceramic products were warmly received by the market—proving that sincerity and consistency can be the foundation for real growth.
From the beginning, Keboen Keyang has adhered to the principle that quality is not only about the product, but also Service Good customer service. Damaged ceramics will be replaced without further discussion. They believe that building good relationships is a long-term investment. This attitude has earned them not only respect as producers but also trust as business partners.
Their journey began with marketplaces like Shopee, Tokopedia, TikTok, and Blibli. But they haven't stopped in the digital world. Since 2023, Keboen Keyang has been actively participating in offline exhibitions and pop-ups. Their products are now available at Sarinah, LocalStrunk Grand Indonesia, Lakon Indonesia, and even the House of Handycraft in Tokyo. Participation in Trade Expo Indonesia, Inacraft, and various international events demonstrates that local crafts can compete with international brands.
2025 marks another important milestone. Keboen Keyang was selected to participate in FIND Design Fair Asia at Marina Bay Sands, Singapore on 11–13 September 2025, as MSMEs fostered by DPPKUKM which appears in Indonesia Pavilion—a collaborative initiative from ICAD and Written.idThis event is an opportunity for Keboen Keyang to introduce its products and also to emphasize that Indonesian crafts have a strategic position in the global design landscape.
With various awards such as Best Art & Craft at Growpreneur Asah Usaha BRI, Top 10 Indonesian Craft at World Water Forum Bali 2024, and the winner of The Best Craft Proudly Made in Indonesia 2024 DKI Jakarta, Keboen Keyang continues to break new ground. Batik Pottery what they released is an example of how tradition can be brought into a modern context without losing character.
Keboen Keyang wasn't a business that grew from calculation, but from intimacy, caring, and the drive to keep doing something. From a backyard during quarantine to the international stage in Singapore—this story is a reminder that adaptation, when done with heart, can take us far beyond our imagination.
