More than 14.000 visitors were recorded attending FIND – Design Fair Asia On September 26-28, 2024, the third edition of this prestigious exhibition returns to Marina Bay Sands, the iconic Sands Expo & Convention Centre. At this year's FIND, national participants are invited to showcase their designs and products in their respective country pavilions. Among those pavilions, the Indonesian Pavilion is proud to be participating.
The Indonesian Pavilion is a collective initiative between Indonesian Contemporary Art & Design (ICAD), Indonesian Interior Designers Association (HDII) Jakarta, and the online art and design media written.id. The goal is to showcase a diverse range of Indonesian designs and crafts, presented in a contemporary, inclusive, and inspiring narrative.
Hosted by Diana Nazir, founder of ICAD, and Ranu Scarvia, Chair of HDII Jakarta, the Indonesian Pavilion showcased a variety of handmade products, crafts, and interior materials. These elements harmoniously synergized to offer a fresh perspective on Indonesian design expertise on the international stage.
The presence of the Indonesian Pavilion at FIND – Design Fair Asia 2024 is supported by the Department of Industry, Trade, Cooperatives, and Small and Medium Enterprises of DKI Jakarta Province (PPKUKM), Cellux, Indonesia Design District (IDD), and Viro.
Participants in the Indonesian Pavilion included:
- MSMEs supported by the DKI Jakarta Provincial Department of Industry, Trade, Cooperatives, and SMEs (PPKUKM): Goodvibes, Nuanza Porcelain, Riani Rattan, Yoshi Craft
- Cellux
- Indonesian Woven Dream (CTI)
- Curio Home
- Eternal Himalayas
- Indonesia Design District (IDD)
- Juno Home
- Kahfiati Kahdar
- Manawa Living
- Tearra Nusantara – Viro
Indonesian Pavilion at FIND 2024
Booth The Indonesian Pavilion is strategically located close to one of the entrances. Hall, successfully attracted the attention of buyers and designers alike. Throughout the three-day exhibition, various business activities, including business meetings with VIP buyers, designer inquiries, and consumer purchases, proceeded smoothly. The results even exceeded attendees' expectations.
On the first day of the event, the Indonesian Pavilion was visited by media representatives who toured the FIND exhibition area. The international media were seen wandering around and carefully observing the pavilion. The diversity of the exhibits captivated their attention.
Likewise with VIP visits buyer from Artling The following day, the group, mostly consisting of interior designers, expressed their admiration for the contemporary design, which imbued Indonesian culture.
On that day, the Indonesian Pavilion also held gathering in the afternoon, to invite designers and other guests to get to know the whole brand Indonesian Pavilion participants closer. In addition to traditional snacks Western Riding, also prepared a number of typical Indonesian snacks such as ginger candy.
On the final day, representatives from the Indonesian Pavilion, along with furniture designer Hendro Hadinata, had the opportunity to speak at one of the sessions at the FIND Global Summit. This was a panel discussion held throughout the exhibition, bringing together industry players, designers, media representatives, and others. The Indonesian Pavilion session discussed Indonesian culture, which is not only inherent in, but also characterizes contemporary design in Indonesia. This character is what makes Indonesian design stand out at global exhibitions like FIND.
“The response I received was amazing and I am very proud to be able to showcase what we have uniquely from Indonesia, which cannot be found elsewhere. booth another. One of the problems I need to solve is the supply chain (supply chain leaders"Hopefully, this can be resolved soon," said Wilson Tan, owner of Himalaya Abadi.
Meanwhile, the Indonesia Design District (IDD), the only non-brand participant, also expressed their satisfaction with the event. "This is a very effective way to introduce that Indonesia has a design district. Here, you can find local products and international design brands in one area. It's also a good platform to introduce IDD as more than just a commercial area. We aim to build a design hub. We will also hold an exciting event, Indonesia Design Week, on October 10-20, 2024," said Adityo Ramadhan Dharmanto. Marcomm Head IDD.
"The Jakarta Province's DPPKUKM is pleased to be part of the Indonesian Pavilion at FIND - Design Fair Asia 2024. The selection of superior products representing Indonesia is expected to attract buyers' attention to purchase the products we display. During the exhibition, small business owners representing the Jakarta Province received many potential buyers and positive responses from visitors. We hope to participate again in the Indonesian Pavilion next year," said Elisabeth Ratu Rante Allo, Head of the Jakarta Province's Department of Industry, Trade, Cooperatives, and Small and Medium Enterprises.
The enthusiasm received by the Indonesian Pavilion, both from participants and visitors, has been a source of encouragement for the committee, encouraging them to continue presenting the best of Indonesian design on the international stage.
