Arbor & Troy creates showrooms that invite visitors to imagine how furniture can become part of their everyday lives.
Photo by Arbor & Troy.
Written.id readers may have experienced the familiar dilemma of choosing furniture for their homes. Unlike electronic appliances, which are generally selected based on function, pieces such as sofas, dining tables, and beds often become part of everyday life for years to come. They accompany gatherings, conversations, and the simple moments that make a house feel like home.
For this reason, choosing furniture is no longer simply about finding an appealing design. Materials, comfort, quality, and whether a piece will remain relevant over time have become equally important considerations. Homes continue to evolve alongside the lives of their inhabitants, and furniture is one of the elements that grows and changes with them.
Photo by Arbor & Troy.
This changing perception of the home has also transformed the role of the showroom. Once primarily a place to browse and compare collections, a showroom can now also become a space for imagining how a piece of furniture might fit into everyday life.
This approach can be seen at the Arbor & Troy showrooms, both at Indonesia Design District and in Kemang, Jakarta. Rather than arranging collections by product type, each space is designed to resemble a home. The living room flows into the dining area before continuing into the bedroom, allowing visitors to see how different pieces complement one another within a space. The atmosphere feels more like visiting a warmly curated home than walking through a furniture store.
Photo by Arbor & Troy.
This way of presenting the collection stems from Arbor & Troy's belief that furniture is never simply about filling a space. From the beginning, each collection has been designed to become part of its owner's life. Classic craftsmanship is combined with the needs of contemporary living to create designs that are not only beautiful to look at, but also comfortable to use and built to withstand the passage of time.
Attention to quality is evident in every detail. Hardwood frames that have undergone a kiln-drying process, carefully selected materials, and craftsmanship by skilled artisans form the foundation of each collection. A range of fabric options, finishes, and configurations also gives homeowners the flexibility to find pieces that suit the character of their home and their lifestyle.
Photo by Arbor & Troy.
Ultimately, choosing furniture is not simply about finding a design you love today, but about choosing something that will accompany your life for years to come.
Photo by Arbor & Troy.
Through its showrooms and collections, Arbor & Troy invites us to see furniture not merely as objects that fill a room, but as part of a home that grows alongside its inhabitants. This philosophy is distilled into three principles that continue to guide the brand today: Timeless. Customizable. Home for Life.
Photo by Arbor & Troy.
