Who here doesn't know Air Jordan? Sneakers the result of collaboration between brand the sport with the tick logo and one of the most legendary basketball players of all time, Michael Jordan. Originally, the shoe, which was first released in 1986, was produced exclusively for Michael Jordan in his second year at the club. Chicago Bulls. After garnering a lot of interest, Nike came out with offers Air Jordan others to be sold commercially to achieve cult status among aficionados. Sneaker.
For the sneakerhead born in the Millennium era-when the partnership between a well-known personality and a brand often happens-perhaps Air Jordan is seen as a marketing strategy. In fact, there are many twists and dynamics surrounding the collaboration.
More than two decades since its first appearance, the creative industry is competing to deliver their research and interpretation of one of the most highlighted sagas in sports. A number of documentaries have emerged to tell the story of Air Jordan as an urban symbol. The story is told from different perspectives, from the research side, to the capitalism side, to focusing on Michael Jordan himself.
Some of them are Unbanned (2018) by Dexton Deboree, One Man and His Shoes (2020) by British director Yemi Bamiro, the movie Air Force 1: Documentary Nike's official website release, miniseries The Last Dance (2021) by Jason Hehir. Now the origin and journey of Air Jordan is once again told in a visual medium, the movie titled AIR: Courting A Legend.
Before watching the movie, which will be released in April, it wouldn't hurt to learn a little history about Air Jordan and the details of the characters in this new Nike Air Jordan movie. Let's follow Written down memory lane!
NIKE AIR JORDAN TIMELINE
One of the interesting facts about the Jordan 1 Royal, sneakers was once banned from showing in the league NBA even though the red and black colors he carried were not in accordance with the established uniform regulations. But Michael Jordan still insisted on wearing the sneakers to a fine of $5,000 for every game in the league. Interestingly, it was seen as a lucrative marketing opportunity, so the fine was paid in full by Nike. The shoe was designed by Peter B. Moore, Nike's Creative Director from the '70s to the late '90s. Not stopping there, the significance of the Air Jordan continued to roll out to form a revolution in sports shoes.
The early '90s marked the departure of three key role holders who helped catapult Nike's name by drastically deciding to leave the company. They were Nike Vice President Rob Strasser; Creative Director Peter Moore; and Marketing Executive Sonny Vacaro. The trio migrated to the company's biggest competitor brand, i.e. Adidas. This move also triggered a war sneakers which is quite large between the two.
FILM AIR (2023)
The movie is told from the perspective of Sonny Vaccaro (Matt Damon)-the marketing executive behind Michael Jordan's involvement with Nike-as the central character. Sonny's character is so important despite the great effort of luring Michael Jordan into working with Nike, which is still considered as a underdog when juxtaposed with brand other sports like Adidas and Converse. Directed by Ben Affleck, it's no surprise that he chose his best friend to play a role in this movie. Apart from being friends, both of them are often involved in same title and movie production. Ben Affleck himself also stars in this movie as Phil Knight, Co-Founder of Nike. Despite being one of the most famous names in the movie, the storyline highlighted is Phil's struggle to expand Nike into the world of basketball.
Another character highlighted in this movie is Nike Marketing Director Rob Strasser (Jason Bateman) who worked in tandem with Peter Moore to build Nike into the giant sports company that the public knows today. Next is of course Nike's Creative Director, Peter Moore (Matthew Maher) who is credited with creating the Nike Air Jordan Royal 1. In addition to the shoe, Peter is also credited with creating Air Jordan's signature basketball and wing logo, Jumpman logo, and Adidas' mountain logo following his move to Nike. brand the competitor.
The figure of Michael Jordan's agent David Falk (Chris Messina) is also highlighted thanks to his reliable negotiation skills to continue the production of Air Jordan into Nike's permanent line. Apart from Michael Jordan, David Falk also represented other famous professional basketball players of his time such as Reggie Miller and Patrick Ewing. He is the name behind FAME, the largest representation agency that was later sold to a major entertainment group for $100 million.
Michael Jordan himself will not be highlighted in this movie. However, the mother of the 60-year-old basketball legend will appear in the movie. cameoThis is a film that has been around for a long time, even though it does not star itself in the movie. Deloris Jordan in the movie is played by Viola Davis, a seasoned actress with a captivating portfolio that earned her multiple Oscar nominations. Other characters highlighted are Howard White (Chris Tucker) as Michael Jordan's field representative, as well as the son of Adidas founder Horst Dassler (Gustaf Skarsgård).
The plot of the movie will revolve around the process to involve Michael with Nike in the endorsement deal and the rivalry between the iconic brand with Adidas. This was the forerunner of legendary collaborations between brand sports and famous athletes in the future.
Here is the trailer of the movie AIR to boost your enthusiasm for the upcoming April!
